The forward thinking online store for Indian ethnic wear to promote the hard work of weavers and weavers society. is Luxury Online brand for Saris and Indian ethnic wear brand in Handwoven pure silk saris from roots of India with Ethical business practice. isn’t so worried about profits and have slashed their own margins so they can profit share with talented weavers in South India. The company work with 65 Weavers and around 15 weaver society at present that specialist in weaving an array of Handwoven silk saris like Kanchipuram Silk saris, Mysore silk saris, Bangalore Silk saris and many more.

Currently the industry is making it hard for many weavers to make a living for themselves and to support their families due to the cut throat margins they are forced to accept from buying teams and middlemen to big department stores in India. The founders believe in Ethical trading and are bringing the ethical trade code of conduct into their business model.